Project Overview
Anise Health addresses the mental health resource gap in Asian communities, where stigma and lack of representation often hinder access to care. They offer affordable tele-mental health services, connecting Asian Americans with culturally sensitive therapists and behavioural coaches.
This project focused on designing an inclusive mobile app to replace the complex, document-heavy web experience. The app streamlines the sign-up process, ensuring users are matched with the right professional and have access to ongoing mental health support and resources.
How did I add value?
I worked with two lead product designers in the end-to-end design process to pilot their first mobile app! Although the team managed their services through a website, they wanted to move to mobile platform that users could conveniently access.
Project Overview
Anise Health addresses the mental health resource gap in Asian communities, where stigma and lack of representation often hinder access to care. They offer affordable tele-mental health services, connecting Asian Americans with culturally sensitive therapists and behavioural coaches.
This project focused on designing an inclusive mobile app to replace the complex, document-heavy web experience. The app streamlines the sign-up process, ensuring users are matched with the right professional and have access to ongoing mental health support and resources.
How did I add value?
I worked with two lead product designers in the end-to-end design process to pilot their first mobile app! Although the team managed their services through a website, they wanted to move to mobile platform that users could conveniently access.
Timeline
Timeline
July 2023 - March 2024
July 2023 - March 2024
Team
Team
2 product designers
3 product managers
12+ developers
4 marketing experts
2 product designers
3 product managers
12+ developers
4 marketing experts
Skills
Skills
User Research
A/B Testing
Rapid Prototyping
User Research
A/B Testing
Rapid Prototyping
Thus, I asked…
Thus, I asked…
How might we design the mobile app to be intuitive with features that seamlessly integrate into user's daily lives?
How might we design the mobile app to be intuitive with features that seamlessly integrate into user's daily lives?
What was the final solution?
What was the final solution?
The most meticulous process was ensuring the data visuals were relevant and easy to understand. I decided to have three rounds of client feedback and daily stand up withs the developers to ensure the designs were optimized.
The most meticulous process was ensuring the data visuals were relevant and easy to understand. I decided to have three rounds of client feedback and daily stand up withs the developers to ensure the designs were optimized.
Improving the education and transparency on product features
Improving the education and transparency on product features
Rather than assuming desktop users understand the mobile app, consistent onboarding is provided for all users. Product tours and tooltips highlight unfamiliar features.
Rather than assuming desktop users understand the mobile app, consistent onboarding is provided for all users. Product tours and tooltips highlight unfamiliar features.
Inclusion of useful shortcuts to reference documents on-the-go
Inclusion of useful shortcuts to reference documents on-the-go
Users mainly use the mobile app to read important documents on-the-go. To simplify access, notes can be locked to prevent edits and pinned to the homepage for quick referencing.
Users mainly use the mobile app to read important documents on-the-go. To simplify access, notes can be locked to prevent edits and pinned to the homepage for quick referencing.
Scheduling, documentation, and reminders made simple
Scheduling, documentation, and reminders made simple
To reduce the need for multiple task management apps, users can now access an integrated calendar with weekly and hourly views, allowing one-click creation of reminders, events, and quick notes.
To reduce the need for multiple task management apps, users can now access an integrated calendar with weekly and hourly views, allowing one-click creation of reminders, events, and quick notes.
Accessible templates with more relevant editing capabilities
Accessible templates with more relevant editing capabilities
Users are drawn to Notion for its robust customization options. To enhance the mobile experience, templates are featured prominently, encouraging users to create notes without needing a desktop.
Users are drawn to Notion for its robust customization options. To enhance the mobile experience, templates are featured prominently, encouraging users to create notes without needing a desktop.
What did I learn about our users?
What did I learn about our users?
I interviewed 25 Asian Americans to better understand their experiences with mental health care. I found that there were a number of pain points that need to be addressed in the design of our app.
I interviewed 25 Asian Americans to better understand their experiences with mental health care. I found that there were a number of pain points that need to be addressed in the design of our app.
Finding the right therapist is tedious
Finding the right therapist is tedious
Finding the right therapist is tedious
Good mental healthcare requires significant time and money to ensure to right fit, which is a luxury many users can't afford
Good mental healthcare requires significant time and money to ensure to right fit, which is a luxury many users can't afford
Good mental healthcare requires significant time and money to ensure to right fit, which is a luxury many users can't afford
Scheduling can be difficult to manage
Scheduling can be difficult to manage
Scheduling can be difficult to manage
Therapists and users may have limited availability. resulting in scheduling conflicts that can disrupt continuity of care.
Therapists and users may have limited availability. resulting in scheduling conflicts that can disrupt continuity of care.
Good resources are costly and scarce
Good resources are costly and scarce
Good resources are costly and scarce
Users have specific cultural considerations or needs, which makes the right therapist challenging or expensive to find.
Users have specific cultural considerations or needs, which makes the right therapist challenging or expensive to find.
Negative experiences can be discouraging
Negative experiences can be discouraging
Negative experiences can be discouraging
Mediocre mental health care experiences deter users from wanting to seek help, especially if they are costly.
Mediocre mental health care experiences deter users from wanting to seek help, especially if they are costly.
What do our users need?
What do our users need?
Tailoring patient intake to find a suitable therapist for their needs
Tailoring patient intake to find a suitable therapist for their needs
Provide affordable resources that can improve continuity of care
Provide affordable resources that can improve continuity of care
Improve the scheduling process so conflicts are minimized
Improve the scheduling process so conflicts are minimized
What did our brainstorming and ideation look like?
What did our brainstorming and ideation look like?
Together with two other product designers, we defined the size, font, iconography, and colour palette for our mobile app, aligning everything with the theme of "Asian spices" and using 25 unique vector icons. This approach ensured a consistent experience with our web platform, which shares a similar theme. Once the visual elements were set, I led the design of the user flow for onboarding, event browsing, and appointment scheduling.
Together with two other product designers, we defined the size, font, iconography, and colour palette for our mobile app, aligning everything with the theme of "Asian spices" and using 25 unique vector icons.
This approach ensured a consistent experience with our web platform, which shares a similar theme. Once the visual elements were set, I led the design of the user flow for onboarding, event browsing, and appointment scheduling.
What did user testing reveal?
What did user testing reveal?
During initial testing, users felt onboarding could be more concise, prompting us to shorten it from five steps to three. Users also had questions about last-minute cancellation policies, leading us to incorporate booking policies after scheduling. Additionally, based on survey feedback, we refined event categories to include online podcasts, videos, and other free resources that users want.
During initial testing, users felt onboarding could be more concise, prompting us to shorten it from five steps to three. Users also had questions about last-minute cancellation policies, leading us to incorporate booking policies after scheduling. Additionally, based on survey feedback, we refined event categories to include online podcasts, videos, and other free resources that users want.
How did we measure success?
How did we measure success?
We tested our prototype with our beta users and asked them to provide feedback in a survey. Additionally, we measured their activity on our web platform and mobile app to compare their engagement, progress, and any impact on continuity of care.
We tested our prototype with our beta users and asked them to provide feedback in a survey. Additionally, we measured their activity on our web platform and mobile app to compare their engagement, progress, and any impact on continuity of care.
Reduced onboarding time by 25%
Reduced onboarding time by 25%
Compared to the lengthy intake form online, the mobile process was much quicker for users
Compared to the lengthy intake form online, the mobile process was much quicker for users
75% more likely to recommend
75% more likely to recommend
Most users responded well to the mobile app, indicating they would 'likely' or 'most likely' recommend
Most users responded well to the mobile app, indicating they would 'likely' or 'most likely' recommend
30% more users attended consults
30% more users attended consults
Missed appointments became less frequent and users were more likely to attend initial consultations
Missed appointments became less frequent and users were more likely to attend initial consultations
Improved user engagement
Users spent an extra 5 minutes on our platform browsing free resources and events.
What did I learn?
What did I learn?
As a junior designer on my first project, this experience was an invaluable learning opportunity. I enjoyed collaborating with experienced designers and a team deeply committed to creating an exceptional user experience. I learned the importance of listening to users, as we made numerous iterations and changes based on their feedback.
As a junior designer on my first project, this experience was an invaluable learning opportunity. I enjoyed collaborating with experienced designers and a team deeply committed to creating an exceptional user experience. I learned the importance of listening to users, as we made numerous iterations and changes based on their feedback.
How can we onboard our therapists and professionals efficiently?
How can we onboard our therapists and professionals efficiently?
How do users respond to the community-based resources we provide?
How do users respond to the community-based resources we provide?
How can we foster a larger feeling of community on our app?
How can we foster a larger feeling of community on our app?
thanks for stopping by
© celine keomany
thanks for stopping by
© celine keomany
thanks for stopping by
© celine keomany